Description
Marketing Automation is an AI-driven solution designed for premium hotels in Japan to streamline social media management. It allows marketing teams to generate monthly content plans automatically, complete with publication dates and channels. Using AI prompts, the system creates content, builds a structured plan, and publishes posts via integrated services, reducing manual effort and improving efficiency.
Challenge
The AI-driven content generation for premium hotels in Japan was running into bottlenecks. ChatGPT kept asking users numerous clarifying questions about content, tone, branding, and other parameters, which slowed down the process considerably. These delays were reducing the platform’s overall efficiency, and our main task was to accelerate content creation without sacrificing personalization or quality.
Solution
- Optimized the AI flow by adding internal memory to reduce repetitive questions and speed up the process.
- Experimented with different AI models to improve content generation speed.
- Improved prompt structure and user interaction logic to enable faster generation of relevant, high-quality content.
Technology Stack
- Frontend: Nuxt 3, Nuxt UI
- Backend: Laravel
- Database & Auth: PostgreSQL
- AI & Automation: OpenAI (ChatGPT)