Description
Microanalytics is a SaaS web analytics platform built as a lightweight, privacy-focused alternative to Google Analytics. The platform enables businesses to track website events, monitor visitor activity, and gain actionable insights through a simple, intuitive interface without the complexity of traditional analytics tools. Our collaboration started with the development of a standalone marketing website and gradually expanded into full-stack product development. Over the course of the project, we contributed to backend functionality, subscription management, payment integration, and continuous feature development, becoming an integral part of the product's evolution.
Challenge
The client had an existing analytics platform but needed a modern, high-performance marketing website that could evolve independently from the core application. As the product grew, new business requirements emerged, including subscription billing, secure payment processing, backend improvements, and additional functionality for the analytics platform. The main challenge was to continuously expand the product while maintaining performance, scalability, and a seamless user experience across both the marketing website and the SaaS application.
Solution
We developed a standalone marketing website using Nuxt.js, providing better SEO performance, faster page loading, and independent deployment from the core application. As the partnership evolved, our role expanded beyond frontend development. We implemented backend functionality with Laravel, integrated Stripe for subscription billing and payment processing, and developed business logic supporting event tracking and other core platform features. Throughout the engagement, we continuously delivered new functionality and improvements to support the platform's long-term growth.
Technology Stack
- Frontend: Nuxt.js, Vue.js
- Backend: Laravel, PHP
- Payments: Stripe