Description
The project focused on fixing and optimizing email templates for Upsell Guru to ensure they rendered correctly on all email clients, particularly Outlook. Emails initially broke in multiple versions of Outlook, affecting layout and readability. The team used MGML, a framework that simplifies email template creation, and TPL, a table-based structure required for legacy email formatting, to rebuild and optimize templates efficiently.
Challenge
Our team faced a tough problem: emails kept breaking in every version of Outlook. The original templates required constant manual fixes, and emulators were unreliable, making it hard to guarantee consistent rendering. With tight deadlines, we needed to deliver high-quality, stable templates that looked perfect across all clients and devices -quickly and reliably.
Solution
We rebuilt the broken email templates using MGML, which allowed us to streamline development and generate TPL-ready templates efficiently. Our team optimized each template for full compatibility across all major email clients, with particular attention to Outlook. Extensive testing across multiple services and devices ensured that emails rendered consistently. By leveraging MGML and improving our internal workflow, we cut the estimated workload from 100 hours down to just ~30 hours, delivering high-quality, stable templates faster than expected.
Technology Stack
- MGML framework
- TPL table-based templates
- Email preview/testing services